What happens to SEO when AI gives all the answers?
In this edition of the IBM iX Spotlight, we unpack how AI Search is changing the game in 2025 – and why visibility now means being cited by machines, not just ranked by algorithms. Plus: why Self‑Service Platforms are reshaping Retail Media, what the “Hateful 8” mean for automotive, and where to meet us live at DMEXCO 2025.
From rankings to citations: How you stay visible in the AI Search
AI Search is cutting through the noise. Users now get faster answers, often without clicking. CTRs have dropped by 30%, while AI‑powered impression volume has surged nearly 50%.
This existential shift introduces the Citation Economy, where being cited by AI tools matters more than traditional ranking.
In this article, you’ll learn:
Why classic SEO alone isn’t enough anymore
How structured, authoritative content becomes the new visibility strategy
Concrete steps to redesign your content for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
Adapt your SEO strategy to stay visible in an AI‑driven search world.
Still in a situationship with your AI strategy? Let’s fix that at DMEXCO.
On 17-18 September at DMEXCO 2025, it’s time to commit to AI that delivers Intelligent Experiences that actually work.
What’s in it for you?
Live Sneaker Storefront Demo – build a personalised campaign experience in seconds with Adobe Edge Delivery and watsonx
Fireside Chat with Adobe – AI, creativity & marketing shaping the next era of CX
Panel with Fressnapf, METRO.digital, Schaeffler & Grey – building stronger agency-client collaboration in the AI era
Masterclass with DOUGLAS Marketing Solutions & ANNEMARIE BÖRLIND – learn how AI and Self-Service Tools deliver precise, scalable Retail Media campaigns
Will you be in Cologne for DMEXCO?
Explore the full agenda and schedule a personal onsite meeting with IBM iX – coffee included.
