Insights, AI and intelligent experiences shaping the year ahead✨
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Hi there,

 

How can organisations stay ahead when everything changes at once?

As we approach the end of 2025, this question is at the heart of our IBM iX strategy and solutions. We support organisations in navigating complexity, applying AI with purpose and shaping what truly matters next, not by waiting for tomorrow but by actively designing it.

In this edition, you’ll explore forward-looking perspectives along with practical tools. Let’s dive in.

 

Selected for you in this edition:

  • Understanding “iX”: Your solutions for 2026 and beyond
  • Our CXO in Forbes: about digital innovation, AI revolution and Women in Tech
  • The AiX Card Game: Kickstart your company's AI journey with this hands-on tool

  • Business-to-Agent: When your next customer isn’t human
  • Thought Leadership in the age of AI: Why leaders must provide direction

Understanding “iX”: Your solutions for 2026 and beyond

IBMiX-Showreel_2025-new-lowres

You know IBM iX, but do you also know what "iX" stands for? It stands for Intelligent Experiences – our approach to turning complexity into clarity by meaningfully connecting people and technology. As user expectations and market dynamics grow more demanding, this approach is even more essential to designing tomorrow with our clients.

At IBM iX, Intelligent Experiences are created at the intersection of three critical success factors:

  • design and develop with real human needs at the core

  • make sense of complexity and use technology and AI purposefully

  • deliver tailored industry solutions that work in real life, not only on slides

This thinking also drives our evolved positioning and offering landscape for 2026 and beyond – from AI & Data Transformation, Content at Scale and Brand Strategy & Communication to Digital Commerce, Marketing & CRM Transformation and Product & Experience Design.

 

Explore our refreshed website and our services:

    Learn more

    Samira-Forbes

    Our CXO in Forbes

    About digital innovation, AI revolution and Women in Tech (German only)

    Read more

    AIX_Still_AssetsFAQ_352X264-copy-2

    The AiX Card Game

    Kickstart your company's AI journey with this hands-on tool

    Pre-order the game

    IBM iX DACH Blog_Agentic Commerce_Teaser

    Business-to-Agent

    When your next customer isn’t human

    Read more

    TL-Ai-Teaser

    Thought Leadership in the age of AI

    Why leaders must provide direction

    Read more

    Mark your calendars

    22 January – Munich

    Adobe AI Forum

     

     

    Thanks for being part of our journey this year. 

    We wish you a happy holiday season and a great start to 2026.✨

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