---
title: 📬 What’s next in AI, marketing & mobility? Find out here!
---

Your digital transformation toolkit for Q4

| View in browser Hi there,   Keywords were yesterday – today it’s all about context. Are you ready for the citation economy?   In this edition of the IBM iX Spotlight, we deliver your essential AI Search Readiness Guide – a compact manual to ensure you're not left behind in the new era of AI search. Plus: we discover how to drive a successful CRM transformation in Life Sciences, reveal why Journey Operations are becoming critical for health insurance companies and share the latest C-suite insights on agentic AI.   Selected for you in this edition: The ultimate checklist for AI search Practical guide to CRM transformation in life Sciences Measurable value of the Journey Operations approach C-suite study: 5 mindshifts to supercharge business growth Our recap of DMEXCO 2025 Your AI Search Readiness Guide: The Essential Checklist AI search is rewriting the rules of visibility. When AI overviews appear, clicks to websites drop by up to 60%, whilst traditional SEO strategies lose their effectiveness.The only thing that matters in the citation economy is what AI recommends: being cited is more important than traditional keyword ranking.   In our guide, you'll discover: Technical foundation: how to ensure that AI systems can find and cite your content without any obstacles E-E-A-T Implementation: how to transform generic content into trustworthy, quotable sources for AI Entity recognition: how to position your brand as a reliable source in knowledge graphs Performance metrics: how to use AI-specific analytics to measure your success Get ahead: launch your citation economy strategy today! Read now Transform your Life Sciences CRM Your guide to modern strategies  that increase impact and efficiency Read now Strategic value of Journey Operations How health insurers’ boost digital adoption by 25% Read now IBM C-Suite Study How executives use agentic AI to boost productivity and maximise performance Read now DMEXCO highlights Our smartest showcases for intelligent experiences Read now Mark your calendars and meet us here 8 - 10 October – Berlin “Staat Digital” Hackathon   23 October – Webinar, Online Salesforce Life Sciences Cloud – Driving the Digital Future of Pharma    23 October – Wiesbaden Adobe Summit Germany   12 November – Berlin Women in Tech   18 November – Dusseldorf Agentforce World Tour   20 November – Essen IBM iX Industrial Summit   26 November – Berlin ZuKo Sozialversicherungen You are receiving this newsletter because you have subscribed to our email list. Thank you so much for your interest. IBM iX Germany GmbH, Chausseestraße 5, Berlin, Berlin 10115, Germany Unsubscribe Manage preferences |
| --- |